The Evolution of Display Advertising

It wasn’t too long ago that we were wondering if LED lighting would make an impact on our business. It was cool, but we questioned whether people would really spend more on it versus traditional fluorescent technology. Today, it’s over 30% or our business and growing fast! The combination of energy efficiency and sleek, modern, aesthetics really helped drive market adoption faster than we ever anticipated.

Technology has really become an important part of the display advertising market and one of the main reasons why we recently launched our New Media Division. This exciting product line offers digital multimedia solutions for every budget. No matter what the size is, we have a digital media solution that fits your Company’s needs – from slim LED displays, to digital cosmetics displays, and even LCD touch screen kiosks.  Specific product categories include:

-          Super Slim LED Displays take LED to a whole new level with a built-in PC and HDD solution.  Available with displays up to 37”, vertical or horizontal, and single or double-sided.
Super Slim LED Displays

-          LCD Displays also come standard with a built-in PC, but allow you to go bigger with display sizes ranging from 42” to 65” in vertical and horizontal options
LCD Displays

-          LCD Kiosks are the perfect advertising stand alone solution. Available in various configurations including touch screen models.

LCD Kiosks

-          POP Displays these multimedia versions come in a variety of screen sizes up to 10.2”, and are available with interactive options, motion sensors, and timers.

Digital POP Displays

-          Digital Cosmetics Displays are designed to showcase actual product and multimedia content – perfect for your countertop, and available in different shapes and sizes.

Digital Cosmetics Displays

-          Video Walls- What else can I say? The ideal product for when you want to make a big statement!

Video Wall

All of these dynamic display options give you the ability to produce rich advertising content that can really speak to your customer in any environment.   And, if you don’t have the time or resources to produce that content, our new division also offers content management and software solutions that can get you up and running in no time.

Check out our complete line at: DSA Digital Signage

Elle Zhang
Internet Marketing
DSA Phototech

Cool pictures from 2011 Sign China Expo

Our team just flew back from the 2011 Sign China Expo that took place last week in Guangzhou, China! We are busy summing up our amazing experience and hope to share with you soon. For now, let me post out some of the cool pictures first!

DSA Team Member at 2011 Sign China Expo
Obviously they got a chance to take a team picture before the Expo was getting crowded. From left to right, they are our board member Rene, CEO Bob and Head of Manufacturing Alex. This is our 1st time exhibiting products in a China Show even though we have visited China shows many times before and I’m sure we will do so more and more in the future.

DSA's LED slim light boxes at Sign China ExpoBob was happy when things were all set up! These LED light boxes are really slim, many of them are within 2 inches of thickness.

 

DSA Phototech @ 2011 Sign China Expo

I’ve been to a trade show last year in Long Beach, CA and I remembered having seen a couple of Chinese suppliers there. I believe this time DSA must not be the only one foreign company in the show. The connection between China and US has never been stronger. We were exhibiting our LED slim light boxes at the show and I guess this lady was checking the lighting technology of this cute little box.

Bob listening to a customerI like this picture the most. This girl was trying hard to communicate with Bob in English and Bob was carefully catching all the information as best as he could. Trade shows make perfect sense in terms of connecting people from different parts of the world. When you talk to someone face to face, language plays a much less important role.

Last thing I noticed that China is always using Red! In Mandarin, we call this color Chinese red, “Zhong Guo Hong”. It’s the color we use for important events and happy occasions. Yes, I’m from Beijing so I know it!

Elle Zhang

Director of Internet Marketing

 

The Future’s Looking Bright for Us

One of our new year resolutions at DSA is to write more blogs in 2011. We really hope to encourage conversations with our customers and people who are interested in our business. We love to hear all of your feedback. So from now on, let’s talk more!

As we head into spring 2011, early indications suggest it’s going to be a banner year for DSA Phototech.

We continue to see a growing demand for energy efficient and sustainable products, a market we have been focused on for the past few years.  Last year our sales were up by 11%; 30% of which were comprised of LED products.  We launched a number of new products incorporating LED technology – making ours one of the most extensive lightbox offerings on the market today.  In addition, we have redesigned  our website to give customers an enhanced user experience.   You can now find all of our products on one, comprehensive and easy to use site.

Wait, we have even more great things in store for the rest of 2011!  Recently hired Director of New Media, Jerry Hsieh, will run a new division of DSA Phototech offering digital media, content management software, and point of purchase displays.  This new division will officially be introduced at Globalshop 2011.  As always, our President and CEO, Bob Riley, will continue to bring fresh ideas to the Company this year.  He was recently named President of A.R.E. (the Association of Retail Environments), and has an extensive knowledge of the market and its needs.

We’re excited about 2011, its prospects, and the innovative products we’ll be introducing to help you grow your business!

Elle Zhang
Director of Internet Marketing

 

Light Boxes – Make a difference for your business

DSA Phototech Light Boxes A light box is one of the most effective forms of ‘point of sale’ display advertising. It is an innovative system which is used for the illuminated display of any graphic. It is one of the effective mediums used to display attractive graphics. Gone are the days where we need to have exterior lighting to make our posters/graphics visible. Light boxes have changed point of purchase marketing.

In this highly competitive world, everyone aspires to be the pioneer in selling their products. Advertising is the most famous way to capture the attention of the potential customers. As we all know, wherever we go, we are surrounded by thousands of Ads, each competing with one another to maximize their market shares. In such a scenario, Light boxes play a major role in getting the edge on our competitors. In all the major cities, you can see the night sky colorfully lit up by numerous light boxes. Each light box is designed to convey a particular message and at the same time pull the customers in their shops, and to convey a specific message inside the shop.

The role of Light boxes in this Ad crazy world is very apparent. They play the most noticeable part when we go shopping. A human trait is to choose the shop which is most illuminated and most colorful.

The efficiency of Light boxes improved dramatically after the introduction of LED technology. Now, with LED, the light boxes are more popular than ever before. LED Light boxes have become a reliable tool which will help us to market our product in more attractive ways.

The traditional Light boxes, which use incandescent and fluorescent lamps, have given way to efficient and long lasting LEDs.

The important advantages which made LED Light boxes, the leader are,
• Lower energy consumption,
LEDs produce more light per watt than incandescent or fluorescent bulbs. Their efficiency is not affected by shape and size, unlike Fluorescent light bulbs or tubes

• Longer lifetime,
LEDs can have a relatively long useful life. One report estimates 50,000 to 1000,000 hours of useful life, though time to complete failure may be longer.[78] Fluorescent tubes typically are rated at about 7,500 to 20,000 hours, depending partly on the conditions of use, and incandescent light bulbs at 1,000–2,000 hours

• Improved robustness,
• Smaller size,
• Quick response,

LEDs light up very quickly. A typical LED will achieve full brightness in under a microsecond. LEDs are ideal for use in applications that are subject to frequent on-off cycling.

• Shock resistance:
LEDs, being solid state components, are difficult to damage with external shock, unlike fluorescent and incandescent bulbs which are fragile

• Faster switching, and
• Greater durability and reliability.

LED light boxes provide the consumer a colorful, bright illumination with almost zero maintenance. It is a fail safe system which is prone to minimal problems. Changing graphic images has also become easy with Simple-to-use snap frames. Light box displays like these LED light boxes are great promotional tools for retail stores, entertainment venues, casinos, and more. Offered in very large sizes, these thin light boxes also make great permanent fixtures in airports, transportation stations, and malls.

The LED light boxes might be more expensive than traditional light box displays but when you see in the long run, the merits of this LED displays outweigh their initial cost. In addition to their long life span and ultra-thin design, LED light boxes are functional and user-friendly sign holders. Designed with your convenience in mind, each of these thin light boxes features a “flip-open” or “snap-open” aluminum frame. This allows you to change your illuminated signs with minimal effort without even removing the panel from the wall.

LED light boxes, light panels, and other illuminated sign holders can help your graphics stand out in crowded areas. To be sure that there is a product that fits every need and budget, we sell lighted displays in a variety of different styles.

Size, Weight and Wattage of a LED Lightbox

First of all, thanks to all guests for visiting our booth today at NBM Show!

We have received many good comments on our LED light boxes these days. Many of you have asked about available sizes, weight, wattage. Let me give a quick explanation here:

1, Size

For LED light boxes, we stock several sizes for each model. All of them can be purchased directly via our website. For sizes that are not listed for sale online, we can manufacturer them for you based on your requirements. Our lead time is only about 1-4 days and we don’t ask for minimum volume! Just give us a call or make a quote online and we will respond to you within 24 hours!

2, Weight
One of the advantages of LED Light Boxes is their light weight. If you look at the product images online, you can see that all of our LED light boxes are slim profile – around 1″ deep. A 22″ * 28″ standard single side LED light box weighs about 17lbs and a 24″ * 36″ one weighs about 24lbs.

3, Wattage
Most of our LED light boxes are edge lit with the LED strip set along the two longer sides of a light box. The formula to calculate wattage is multiple 4.8 with the total length of LED strip in feet. Take a 24″ * 36″ light box for example, the total of the LED strip will be 36″*2 = 72″ = 6 feet. The wattage will be 4.8 * 6= 28.8

Feel free to contact us for any more questions. Welcome to meet us at the NBM Show through this Saturday in Long Beach! We are in booth 126!

DSA Supports Paypal Now!

Many of our customers have accounts at Paypal, and you have requested we add the Paypal payment to simplify the ordering process.

Now Paypal Express is set up at our website www.lightboxes.com. After you put products into your shopping cart, you can see the button of Paypal right below the standard checkout button. You can just click on it and it will complete the checkout process for you. We hope you enjoy shopping at DSA|Phototech!

If you have any questions, or need any help, please don’t hesitate to contact us or leave a comment below.

Thank you.

Customer Support
DSA|Phototech
July 18, 2010

We are on Linkedin and Facebook now!

We have launched our profiles at Linkedin and Facebook over the past few weeks! We have published product pictures and invite you to visit our pages, “connect” with us, and join our community. Thank you in advance for your support!

We are pleased to say that our sales have picked up substantially since the beginning of the year. Thanks to all our customers and partners for your support over the past 35 years. We created these two communities on LinkedIn and Facebook to enhance communication with you and prospective customers. Also DSA’s latest promotions and events will be published there!

We’d love to hear your comments and suggestions to improve your customer experience. Thanks for working with DSA Phototech!

Customer Support
DSA|Phototech
www.lightboxes.com